Principles of Marketing, 19th Edition by- Philip Kotler

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শিরোনামPrinciples of Marketing, 19th Edition by- Philip Kotler
প্রকাশনীPearson
ISBN978-1292449364
সংস্করণ2023
পৃষ্ঠা-
ভাষাEnglish

Principles of Marketing, 19th Edition by- Philip Kotler:

  • Authors: Gary Armstrong & Philip Kotler
  • Publisher: Pearson Education Limited
  • Publication Date: April 17, 2023
  • Language: English
  • Format: News Print (Paperback)

Description:

“Principles of Marketing” is a comprehensive guide that provides an in-depth understanding of marketing principles and practices. This 19th edition is authored by the renowned marketing expert Philip Kotler, along with Gary Armstrong, and is designed for students and professionals who seek to grasp the fundamentals of marketing in today’s dynamic business environment.

Key Features:

  • Comprehensive Coverage: This edition covers the latest trends and developments in marketing, including digital marketing strategies, consumer behavior, and ethical marketing practices.
  • Real-World Examples: Learn through case studies and examples that illustrate the application of marketing concepts in real-world scenarios.
  • Interactive Learning Tools: Engage with various learning tools, including quizzes, discussions, and projects that reinforce the material.
  • Focus on Global Marketing: Gain insights into how globalization affects marketing strategies and practices across different cultures and markets.

Benefits:

  • Essential for Students: A valuable resource for students pursuing marketing degrees or courses, providing foundational knowledge and practical skills.
  • Reference for Professionals: An excellent reference guide for marketing professionals looking to refresh their knowledge or stay updated on industry trends.
  • Support for Educators: A useful teaching resource for educators in the field of marketing.

Ideal For:

  • Marketing Students: Those studying marketing at the undergraduate or graduate level.
  • Business Professionals: Individuals seeking to enhance their understanding of marketing principles.
  • Educators: Instructors looking for a reliable textbook for their marketing courses.

Additional Information:

This edition ensures you are equipped with the tools and insights necessary to thrive in the field of marketing, making it a must-have for anyone interested in mastering marketing principles.


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Pearson

Pearson Education is a prominent global publisher, known for providing educational materials, digital learning tools, and services. Established in 1844, Pearson is a leader in publishing textbooks, academic resources, and interactive content for K-12, higher education, and professional learning. It is widely recognized for its textbooks in various disciplines, including mathematics, science, business, and humanities.

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