Understanding Business – 13th Edition

Understanding Business – 13th Edition (Paperback):

• Authors: William G. Nickels, James McHugh, Susan McHugh
• Publisher: McGraw Hill
• ISBN: 978-1260211108
• Publication Date: January 1, 2021
• Edition: 13th Edition
• Number of Pages: 736
• Binding: News Print (Paperback)

Overview:

Understanding Business (13th Edition) by Nickels, McHugh, and McHugh remains one of the most widely acclaimed introductory business textbooks. With a focus on providing clear, engaging, and practical insights into the world of business, the book serves as a cornerstone for students seeking a foundational understanding of how businesses operate in a globalized world.

Key Features:

1. Comprehensive Content:
   • Covers all major business disciplines, including management, marketing, finance, operations, and economics.
   • Provides a deep understanding of both theoretical and practical business concepts.
2. Engaging Style:
   • Written in a clear and conversational tone to make complex ideas accessible to beginners.
   • Packed with real-world examples and case studies to connect theory to practice.
3. Updated for Relevance:
   • This 13th edition is update of understanding business 12th edition reflects the latest trends and challenges in the business world, including globalization, technological advancements, and sustainability.
4. Student-Centric Tools:
   • Features such as learning objectives, discussion questions, and critical thinking exercises enhance understanding and retention.

Who Should Read This Book?

• Business Students: Ideal for introductory courses in business or management.
• Entrepreneurs and Professionals: A valuable resource for anyone looking to refresh their knowledge of core business concepts.
• General Readers: Accessible to anyone interested in learning about the basics of running and understanding a business.

Why Choose This Book?

Nickels, McHugh, and McHugh’s book Understanding Business is known for its balanced approach to theoretical and practical aspects of business. The authors’ decades of experience ensure the content is relevant and user-friendly, making this a trusted choice for educators and students alike.

With over 700 pages of actionable knowledge and tools, the 13th Edition equips readers with the understanding they need to excel in today’s competitive and dynamic business environment.